Sectors  > Luxury


Galerie magasins luxe

We coach and meet the strategic and technological challenges of our clients in more than 10 business sectors.

Our objective: to study your problems, to find together answers adapted to your context and to provide sustainable solutions to meet your challenges of digital transformation.

Our principal sectors: Banks & Insurance, Energy, Retail, Luxury, Public Sector, Media, Start-ups & Software Publishers, Health & Pharmaceuticals, Logistics and Industry.



Establishing a direct relationship with the end customer`

The health crisis has suddenly accelerated the transition to online commerce and the luxury sector cannot be left out. Although customers in this sector are used to privileged shopping experiences, they also use digital channels for information and purchase. Companies in the luxury sector, which can no longer rely on their physical contacts, must forge a direct relationship online with their customers.

Today, it is no longer a question of simply putting out information about the brand, but of creating personalized interactions, linked to preferences, tastes and consumption habits. Knowledge and detailed analysis of customer data is therefore essential to implement this B2C marketing strategy.

Breaking down data to identify business insights

Customer data can also be mixed with product, market, etc. data. to optimize the entire value chain. From sourcing to after-sales, it is about identifying data islands, organizing and structuring them to facilitate decision making.

Unified data management serves as the basis for building an integrated analytical platform, promoting the creation and training of machine learning models to enhance the value of data and, ultimately, optimize inventory management and distribution, establish a lasting relationship of trust with customers and partners, and increase sales and margins.

Being exemplary in the traceability of products and the use of resources

The importance of the brand image is well established. This image can be reinforced by concrete initiatives on the origin and traceability of products, if necessary by using blockchain and trusted third parties.

This certification demonstrates the brand's desire to engage in a responsible approach and secures the second-hand market. This responsible use of resources, which appears on the balance sheet of large luxury companies, must also extend to digital resources, with structured FinOps governance, and the ability to demonstrate the digital frugality.

Louis Vuitton - Montre connectée

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Louis Vuitton

Find out how SFEIR supported Louis Vuitton in the development of their connected watch and an optimal user experience.

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